Campaign started for Mattel to make a bald Barbie
http://www.hair123.co.uk/articles/articles/124/1/Campaign-started-for-Mattel-to-make-a-bald-Barbie/Page1.html
Jeremy Harkin
Jeremy has enjoyed a varied career in advertising and media. He is now a freelance editorial consultant working with mainstream men's mags and their associated websites.By Jeremy Harkin
Published on 16th January, 2012
A group of American women are campaigning for Barbie manufacturer Mattel to produce a bald Barbie, to help children understand women and girls who have to live with various forms of hair loss.
A group of American women are campaigning for Barbie manufacturer Mattel to produce a bald Barbie, to help children understand women and girls who have to live with various forms of hair loss.
A Facebook campaign page has been set up by New Jersey-based photographer, Jane Bingham, who lost her own hair during chemotherapy treatment and Rebecca Sypin, a California mother whose 12-year-old daughter lost her hair during treatment for leukaemia.
The page - entitled 'Beautiful and Bald Barbie! Let's see if we can get it made' - already has more than 90,000 likes, and was inspired by a one-off Barbie that the company made for a young girl who was suffering from cancer.
Rebecca said the aim of the page and, hopefully, the doll was to help raised understanding of any form of female baldness, whether from cancer treatment, alopecia or other causes.
"My daughter didn't care if she went bald," Rebecca said. "But there were several girls that we dealt with when she was getting her treatment that were so upset, and it wasn't so much that they were upset about the cancer. They were upset about the fact that they were going to lose their hair."
Mattel has not yet commented on the campaign.
A Facebook campaign page has been set up by New Jersey-based photographer, Jane Bingham, who lost her own hair during chemotherapy treatment and Rebecca Sypin, a California mother whose 12-year-old daughter lost her hair during treatment for leukaemia.
The page - entitled 'Beautiful and Bald Barbie! Let's see if we can get it made' - already has more than 90,000 likes, and was inspired by a one-off Barbie that the company made for a young girl who was suffering from cancer.
Rebecca said the aim of the page and, hopefully, the doll was to help raised understanding of any form of female baldness, whether from cancer treatment, alopecia or other causes.
"My daughter didn't care if she went bald," Rebecca said. "But there were several girls that we dealt with when she was getting her treatment that were so upset, and it wasn't so much that they were upset about the cancer. They were upset about the fact that they were going to lose their hair."
Mattel has not yet commented on the campaign.