Greying bigger fear than balding for British men
http://www.hair123.co.uk/articles/articles/88/1/Greying-bigger-fear-than-balding-for-British-men/Page1.html
Jeremy Harkin
Jeremy has enjoyed a varied career in advertising and media. He is now a freelance editorial consultant working with mainstream men's mags and their associated websites.By Jeremy Harkin
Published on 6th September, 2010
More British men are concerned about going grey than they are about losing their hair, a recent survey has revealed.
More British men are concerned about going grey than they are about losing their hair, a recent survey has revealed.
Consumer analysts Mintel polled 2,000 men aged between 45 and 54 and found that 50 per cent were unhappy at the prospect of going grey, while only 40 per cent said hair loss was a major concern.
The survey revealed that after the age of 45, men increasingly become more unhappy about their personal appearance. After graying and hair loss, chief concerns for the men polled were unwanted hair in the nose and ears, with 38 per cent registering their dislike of it, and getting overweight – a fear for 37 per cent of men.
Vivienne Rudd, Mintel's head of beauty research, said the numbers were at odds with the opinions of many, who see gradually graying temples on a man as something rather distinguished.
"Although grey hair is traditionally seen as a mark of distinction in men, the reality is many men are unhappy with their newfound gravitas," she said, adding that the physical dissatisfactions could often be symptomatic of greater unease.
"The physical changes associated with aging can often act as a catalyst to mid-life crisis," she explained.
Consumer analysts Mintel polled 2,000 men aged between 45 and 54 and found that 50 per cent were unhappy at the prospect of going grey, while only 40 per cent said hair loss was a major concern.
The survey revealed that after the age of 45, men increasingly become more unhappy about their personal appearance. After graying and hair loss, chief concerns for the men polled were unwanted hair in the nose and ears, with 38 per cent registering their dislike of it, and getting overweight – a fear for 37 per cent of men.
Vivienne Rudd, Mintel's head of beauty research, said the numbers were at odds with the opinions of many, who see gradually graying temples on a man as something rather distinguished.
"Although grey hair is traditionally seen as a mark of distinction in men, the reality is many men are unhappy with their newfound gravitas," she said, adding that the physical dissatisfactions could often be symptomatic of greater unease.
"The physical changes associated with aging can often act as a catalyst to mid-life crisis," she explained.